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About Us
The CubaEmprende Project was founded as an initiative of the Archdiocese of Havana in 2012, with the objective of promoting economic and social development in Cuba. We contribute to social progress by fostering an entrepreneurial mindset and supporting entrepreneurs.
Our mission is to provide training and business consulting to individuals who wish to start or enhance an economic activity in the private sector. Inspired by the intensive teaching method of the Proempleo Foundation in Mexico, we offer programs and services designed to empower entrepreneurs and foster the creation and growth of sustainable businesses.
CubaEmprende is more than an organization; we are a community committed to the success and well-being of Cuban entrepreneurs. We work hand in hand with our participants, providing them with the tools, knowledge, and support necessary to achieve their business goals and contribute to the economic development of our country.
Project Milestones
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Project Foundation
The first "Emprende" Workshop begins, and advisory sessions and spaces for continuous self-improvement get underway.
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Founding of the Camagüey Campus
Professors from the Havana campus conduct the first *Emprende* Workshop in Camagüey and provide training to the faculty at that campus.
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Founding of the Cienfuegos Campus
Professors from the Havana campus conduct the first *Emprende* Workshop in Cienfuegos and provide training to the professors at that campus.
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Creation of strategic areas, expansion of services, and creation of the Oasis Program.
A structural change is implemented within the Project, giving rise to four strategic areas of work: Training, Business Services, Communication, and Corporate Social Responsibility. Each of these areas assumes responsibility for developing services aimed at positively impacting the entrepreneurial ecosystem.
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Launch of Online Services and Strengthening of Digital Communities
As a result of the COVID-19 pandemic, all training services, consulting, and events migrated from in-person to online formats—a shift accompanied by an increased presence on social media and strategic engagement within digital communities.
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Restructuring of the Business Services Area
A shift in the conceptualization of the advisory program toward an intervention-based approach tailored to the specific phase of the venture. This strategy achieves a greater impact on the businesses receiving guidance, with the aim of accelerating their advancement to the next level.
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Strategic positioning within the entrepreneurial community as the home of entrepreneurship in Cuba.
Strategic positioning within the entrepreneurial community as the home of entrepreneurship in Cuba.
Our Leaders
Arlen Martínez
Communications Coordinator
B.A. in Communication, leading the department since 2018.
Meiby Vilar
Business Services Coordinator
Master's in Business Management; leading the department since 2017.
Anisel Ríos
Training Coordinator
Master of Economic Sciences; Marketing and Accounting Instructor at Taller Emprende.
Perla Baltar
Executive Director
MBA in Business Administration; founder of the Project in 2012, which she has directed since 2019.
Our Team
Yanetzis Ávila
Communications Advisor
Humberto Ramírez
Business Services Assistant
Ivia Pérez
Training Assistant
Kenia Mesa
Assistant to the Director
Yunet Arteaga
Community Manager
Liset Fajardo
Design Consultant
Maybe Cuxart
Administrative Consultant
Alexander Torres
Legal adviser
Lourdes Sánchez
Business Strategy Advisor
Anabel Perdomo
Accounting Advisor
Maví Pérez
Professor of Human Development
Lisandra Tejera
Professor of Marketing, Accounting, Finance, and Administration
