A one-month, in-person workshop focused on training in business management topics.

HUMAN DEVELOPMENT

Provides essential psychological tools for overcoming the challenges involved in starting a business. Launching a business presents many challenges; therefore, the entrepreneur’s strength of character and principles, their self-esteem, and their ability to take responsibility for their results are fundamental requirements.

TOPICS

The Importance of the Individual / Self-Esteem / Rebuilding Self-Esteem / You Are the Success

MARKETING AND ADMINISTRATION

Addresses key aspects regarding the design of a business project. It highlights the importance of understanding market needs, wants, and expectations; conducting strategic business planning; and identifying and confronting the competition. It also covers production processes—including how to optimize them—and the importance of corporate image.

TOPICS

Marketing / Strategic Planning / Production / Organizational Structure

ACCOUNTING AND FINANCE

Introduces the objectives of accounting and its fundamental tools—such as financial statements, cost classifications, payroll, and sales projections—among others. It also covers the legal and tax aspects of doing business in our country.

TOPICS

Accounting and Finance / Legal and Tax Aspects

SALES AND CUSTOMER SERVICE

Provides indispensable knowledge regarding sales strategy and planning, skills and techniques for effective communication and selling, customer typologies, and negotiation.

TOPICS

The Salesperson / Customers / Neurolinguistics in Sales / Customer Service

Upon completion, entrepreneurs will be equipped to develop a Business Plan, structured around the specific business proposal developed during each session of the workshop.