Virtual Entrepreneurship Workshop

8 de junio de 2026
Online
9:00 am-11:00 pm

A one-month virtual workshop focused on training in business management topics.

 

HUMAN DEVELOPMENT

Provides essential psychological tools for overcoming the challenges involved in starting a business. Launching a business presents numerous challenges; therefore, the entrepreneur’s strength of character and principles—as well as their self-esteem and their ability to take responsibility for their results—are fundamental requirements.

TOPICS

The Importance of the Individual / Self-Esteem / Rebuilding Self-Esteem / You Are the Success

MARKETING AND ADMINISTRATION

Addresses key aspects regarding the design of a business project. It highlights the importance of understanding market needs, wants, and expectations; conducting strategic business planning; and identifying and confronting the competition. It also covers production processes—including how to optimize them—and the importance of corporate image.

TOPICS

Marketing / Strategic Planning / Production / Organizational Structure

ACCOUNTING AND FINANCE

Presents the objectives of accounting and its fundamental tools, such as financial statements, cost classifications, payroll, and sales projections, among others. It also covers the legal and tax aspects of doing business in our country.

TOPICS

Accounting and Finance / Legal and Tax Aspects

SALES AND CUSTOMER SERVICE

Provides indispensable knowledge regarding sales strategy and planning, skills and techniques for more effective communication and selling, customer typologies, and negotiation.

TOPICS

The Salesperson / Customers / Neurolinguistics in Sales / Customer Service

Upon completion, entrepreneurs will be equipped to develop a Business Plan, structured based on the specific proposals developed during each session of the workshop.

Marketing Module – Taller Emprende II

 

If you have successfully completed the *Taller Emprende*, you can continue to strengthen your knowledge through the specialized modules of *Taller Emprende II*, available in an in-person format.

In the Marketing Module, you will learn tools and strategies to better understand your customers, differentiate your value proposition, and design initiatives that enable you to position your business more effectively in the market.

Among the main topics covered in this module are:

  • Marketing fundamentals for entrepreneurs.
  • Customer identification and segmentation.
  • Value proposition and differentiation.
  • Brand positioning.
  • Promotion and communication strategies.
  • Digital marketing and social media.
  • Customer loyalty and customer experience.

This module is aimed exclusively at graduates of the *Taller Emprende* who wish to take the next step in consolidating and growing their businesses.